The State of Our Unions
What do dating websites for married people mean for the institution of marriage, and what does society say about cheaters?
“Have you ever found yourself on a really bad blind date? Now imagine that date lasting the rest of your life. Isn’t it time for AshleyMadison.com?” That’s the dialogue from a commercial for Ashley Madison, a dating website, much like Eharmony or match.com, but dedicated to facilitating extramarital affairs. A website for cheating (or is it kindred?) hearts to link up for some no-strings-attached affairs sounds like a seedy, morally vacuous service. Believe me, I’m sure there are PTC moms and parishioners everywhere that are at odds with the service, but perhaps we should all take a deeper look.
When asked if Ashley Madison (whose slogan is “Life is short. Have an affair.”) promotes adultery, Noel Biderman, the founder and CEO of the company responds with a solid “No”. He explains his position: “Ashley Madison does not encourage anyone to stray … Providing a service like ours does not make someone more likely to stray any more than increasing the availability of glassware contributes to alcoholism.”
According to the National Science Foundation, one in 10 married men and women have sex with someone who is not their spouse in any given year. Over the long haul, estimates from various sources say that anywhere from 15 to 40 percent of married adults will have affairs, ranging from one-night stands to long-term relationships that coexist with marriages. Men are still more likely to have sex outside of marriage than are women, but newer data suggest that women are closing the infidelity gap in every age group.
One in 10. Those odds certainly don’t create optimists out of vulnerable men and women. Something it does create, however, is a market. Ashley Madison is simply following the Great American Business Model: find a need, fill it, and make lots of money. The company itself is just that—a company. It doesn’t rip apart families or break doting wives hearts, the cheating spouse does. Taking it a bit further, Biderman states that many site members are trapped in sexless marriages, feel that they are being neglected, or some may even be questioning their sexuality, but don't actually want to leave their spouses and families. Thus, he suggests that the company "preserves more marriages than we break up."
The former statement by Biderman may be overkill. The service may indirectly improve some aspects of a couple’s relationship, but preservation of marriage is definitely not included in Ashley Madison’s mission statement. One thing that we do have to take into consideration is what Ashley Madison and similar websites actually mean for the institution of marriage itself. Should we be looking to “make it work” and find happiness in our unions, or should we be divorcing? Why continue honoring this ancient tradition if one in every 10 spouses is cheating?
As a society, we can’t ignore that we have a problem here. We do, however, have options, and some are more admirable than others. There are always reality TV shows such as Cheaters, Temptation Island, or Maury (kidding). But seriously, the options are quite limited: marriage counseling, divorce, or good old-fashioned cheating seem to be the big three in terms of action. Of course though it requires the most effort and time, marriage counseling is probably the best way to deal with problems in a marriage. According to the US department of Labor Census in 2000, after receiving counseling, roughly 65% of couples reported "significant" improvement based on averaged scores of marital "satisfaction." It’s a pathway that can really work for couples who may be lacking in communication, or have specific hurdles in their relationship. Despite all of the optimism that marriage counseling can bring, this is still America, and lazy people abound. Many people would rather take the easy way out, or perhaps don’t know that other options are available to them. Divorce is a popular way out of a marriage, but in these trying economic times, many married couples are foregoing or delaying divorce, because of the costly court and attorney fees. This fact brings us back to cheating, and Ashley Madison offers a less expensive way to seek some “carnal comfort” and an escape from a doomed marriage.
Biderman’s stance on his company is more than just a defense, it is pure promotion of the service. Nevertheless, after wading through some of his more outlandish remarks, some of his points do make sense. He brings up a debate that is similar to that of providing condoms in school; is it better to promote safe sex because teenage sex is inevitable, or is it better to promote abstinence? Some think that by advocating safe sex, they are promoting more teens to engage in sexual behavior that wouldn’t have before. These same people would rather believe that teens wouldn’t have sex if abstinence was promoted and sex (safe or not) was frowned upon. Simply correlated to this concept, Biderman argues that it is better to promote a safer and more discreet form of cheating than advocating faithfulness to every single couple, when he knows that that is impossible. Clearly, adultery has been around as long as the institution of marriage itself, and it’s not going anywhere. To offer a “safe alternative” to office romances, or linking up with people that a prospective cheater’s family may know, Ashley Madison isn’t convincing happily married men and women to stray, but rather is creating a better way to engage in an age old practice that an unhappily wed person would do regardless.
Ultimately, Ashley Madison is not to blame for its 5,410,347 users’ cheating ways, because both research and human nature tell us that these people would have found a way to cheat without the service’s help. Therefore, let us not condemn the website alone, but let it serve us as an eye-opener and a catalyst for us to contemplate and address society’s problems with fidelity.
Some Ashley Madison Commercials:
Ad: http://www.youtube.com/watch?v=0s__pivAkhQ&feature=related
Ad: http://www.youtube.com/watch?v=EJ7IuSG5Ra8&feature=related
Statement Ad: http://www.youtube.com/watch?v=ZhbZSGd35MY&feature=related
Noel Biderman and Ashley Madison on CNN: http://www.youtube.com/watch?v=gLUYKxGrCg8










